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Global Situation Room

Reputation Risk Index™

Reputation Risk Index™Over 130 preeminent leaders on the threats that matter most

The Reputation Risk Index™ is a quarterly barometer of emerging and evolving reputational threats to companies and organizations. The Index combines data from the Global Situation Room’s team of crisis experts and analysis from more than 130 preeminent public affairs leaders, from former heads of state and ministers to current CEOs and senior executives who serve on the Global Risk Advisory Council™.

The result is critical visibility and insights designed for a time when executives are confronted by an increasingly complex and challenging operating environment.

Q2 2026 report

Where the Legal Sector’s Brand Stands

Active war has vaulted Major International Disruption to the top of our Index for the first time, pulling supply chains, energy markets, and entire workforces into its orbit.

All past reports
Global Situation Room team at the Reputation Risk Index launch event
  • Fast Company
  • CBS News
  • Bloomberg
  • Euronews
  • The Times
  • Forbes
  • The Guardian
  • ABC News

Global Risk Advisory Council

They sat in the Situation Room and board rooms across the world.

130+ former heads of state, ministers, C-suite executives and senior public affairs leaders from across 58 industries and 20 countries. Led by former U.S. SBA Administrator Isabel Guzman, each member of GSR’s Global Risk Advisory Council has a proven record of driving the public debate. Membership is invitation-only and is reserved for those with a lasting impact across sectors, countries, and disciplines.

130+
Former heads of state, ministers, C-suite executives and senior public affairs leaders
58
Industries
20
Countries
Invitation-only
Membership reserved for those with lasting impact across sectors
Portrait of Isabel Casillas Guzman

Chair, Global Risk Advisory Council

Isabel Casillas Guzman

Founder and President, Avenida Advisors

“I have seen the challenges facing companies of all sizes in navigating conditions that become more complex and challenging each day. As Administrator, my job was to support their growth in the face of enormous challenges from the pandemic to supply chain disruptions, inflation and cyber attacks. My goal for the Index and the conversations we have around these risks is helping to empower founders and executives to move and make decisions with a clearer picture of the threat environment. I am honored to help lead this work with my distinguished colleagues on the Council.”

Guzman is the Chair of GSR's Global Risk Advisory Council. She most recently served as the 27th Administrator of the U.S. Small Business Administration and served in President Biden’s Cabinet as the leading advocate for America’s 33 million small businesses and innovative startups. Under Guzman's leadership, the agency managed a $500 billion portfolio and deploys $50 billion in funding annually to America’s small business owners. As administrator, she spearheaded key agency initiatives to deliver essential pandemic assistance to the most vulnerable small businesses and underserved communities. She has also implemented effective strategies that help small businesses and innovative startups gain unprecedented access to capital, contracting, professional networks, technical training, digital tools, and disaster support. As a result, more than ever before, millions of America’s entrepreneurs have the resources they need to start, grow, and build resilient businesses.

Council Members Include

  • Portrait of Eugene Laney
    Eugene LaneyPresident and CEO, American Association of Exporters and Importers
  • Portrait of Thórdís Kolbrún Reykfjord Gylfadóttir
    Thórdís Kolbrún Reykfjord GylfadóttirFormer Foreign Affairs Minister of Iceland, Currently: Special Envoy on the Situation of Children of Ukraine, Council of Europe
  • Portrait of Paul O’Brien
    Paul O’BrienHead of Public Affairs, Bank of Ireland
  • Portrait of Ambassador Carmen Lomellin (ret.)
    Ambassador Carmen Lomellin (ret.)Former U.S. Permanent Representative to the Organization of American States (OAS), Currently: Principal, Lomellin Global Partners, LLC
  • Portrait of Cate Costa
    Cate CostaFormer VP of Corporate Philanthropy and Small Business at JPMorgan Chase, Currently: Principal, GSImpact
  • Portrait of Todd Haymore
    Todd HaymoreFormer Virginia Secretary of Commerce and Trade, Currently: Managing Director, Hunton
  • Portrait of Erin-Michael Gill
    Erin-Michael GillFormer Special Advisor to the Head of the U.S. Patent Trademark Office, Current: Founder and Managing Director, Genaesis M&A Advisory
  • Portrait of Dr. Christopher Smart
    Dr. Christopher SmartFormer Special Assistant to the President at the White House National Economic Council and National Security Council, Currently: Managing Partner, Arbroath Group
  • Portrait of Taylor Bennett
    Taylor BennettCEO, Hago
  • Portrait of Katie Russo
    Katie RussoVice President, Strategic Business Development & Operations, Anxiety and Depression Association of America (ADAA)
  • Portrait of Tim Cummins
    Tim CumminsPresident and Head of Research and Learning, World Commerce and Contracting
  • Portrait of Laure Pallez
    Laure PallezSenior Partner, Mascaret
  • Portrait of Alexandra Pasternak-Jackson
    Alexandra Pasternak-JacksonCEO, Amcham Finland
  • Portrait of James Okong'o
    James Okong'oHarvard Nieman Fellow 2025, Harvard University
  • Portrait of Peter Selfridge
    Peter SelfridgePresident, Bixio Global Strategies
  • Portrait of Ryan Heath
    Ryan HeathFormer Co-Founder, POLITICO Europe, Currently: Head of Communications and PR, Robin AI
  • Portrait of Fenella Grey
    Fenella GreyCo-Founder, Hello Tomorrow
  • Portrait of Aliza Bran
    Aliza BranDirector of Media Relations, International Spy Museum
  • Portrait of Christian Nunes
    Christian NunesFounding Partner and CEO, Equity Bound Solutions LLC
  • Portrait of Lieutenant Colonel Thomas Kenney
    Lieutenant Colonel Thomas KenneyFellow, Harvard University Kennedy School Belfer Center
  • Portrait of Piper Hendricks
    Piper HendricksFounder and CEO, Stories Change Power

Coverage

Index In The News

Recordings

Risk Index Webinars

Our Reputational Risk Index tracks the emerging issues and threats impacting companies.

Archive

Reports, Commentary & Webinar Recordings

See all previous reports and press releases here
Watch the Q4 Webinar - January 15, 2026
AI Misuse Tops Trump: Q4 2025 Reputational Risk Index

Read the report.

As identified by members of the Global Risk Advisory Council, the misuse of artificial intelligence has emerged as the primary reputational threat, acting as a systemic force that exacerbates issues ranging from fraud to public health misinformation.

Watch the Q3 Webinar - October 10, 2025
Trump's Tactics Taking a Toll: Q3 2025 Reputational Risk Index
When Facts Aren’t Enough: Key Insights from our Q2 2025 Reputation Risk Index
The Disinformation Dilemma: Q2 2025 Reputational Risk Index
Misusing AI Could Harm Your Brand: Q1 2025 Reputational Risk Index
Watch the Q1 Webinar - April 15, 2025
Survey of over 100 top global leaders finds misuse of AI and links to Musk are top reputation threats in 2025
A New Reference for Reputational Risk

In today's volatile business environment, a company's reputation can be its most valuable asset—or its greatest vulnerability. The Global Situation Room (GSR)'s Q1 2025 Reputation Risk Index™ serves as an essential early warning system for organizations navigating an increasingly complex risk landscape.

Next steps

Request a briefing on the latest trends.

A private walkthrough of the current Index for your leadership team, or quarterly updates delivered to your inbox.

01

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Private walkthrough of the latest findings for your sector and leadership team.

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02

Join the Council

Membership is invitation-only and reserved for leaders with lasting impact across sectors, countries and disciplines.

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03

Past reports

Every edition of the Index, with press releases and webinar recordings by reporting period.

Browse past reports

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