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“Companies have got to reconcile with the fact that politics has penetrated nearly every element of their business and to bake those considerations in to prepare your C.E.O.s,”
Brett Bruen · President of Global Situation Room, a consulting firm based in Washington · The New York Times

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Global Situation Room Press Announcements

Disinformation Tops Index as Trade War Driving Dramatically Different Reputation Risks Across the Atlantic

At a time of unprecedented transatlantic trade tensions, a new Global Risk Advisory Council survey reveals a growing gap in the reputational risks companies are facing on either side of the Atlantic. The Q2 Reputation Risk Index shows the top threat confronting companies is disinformation, driven in many cases by polarized political agendas that are increasingly ensnaring the private sector.

GSR’s 10th Anniversary Arrives at Transformative Moment for an Industry Moving More Towards its Brand of Public Relations

The Global Situation Room, Inc.® (GSR) marked the start of its second decade today. The public affairs firm has earned a reputation as one of the leaders protecting and promoting reputations during difficult, dangerous periods.

GSR Soars Into PRWeek’s Top 150 Agencies in the World

The Global Situation Room, Inc.® (GSR) significantly expanded in the last year and now ranks among the largest public affairs agencies on the planet, according to PRWeek.

Survey of over 100 top global leaders finds misuse of AI and links to Musk are top reputation threats in 2025

New Reputation Risk Index™ (the Index) data suggests companies should proceed with more caution in adopting artificial intelligence. The report includes the views of over 100 preeminent public affairs leaders, including former heads of state and current CEOs on the Global Risk Advisory Council (the Council).

Former SBA Administrator Isabel Guzman to Chair Global Risk Advisory Council

Global Situation Room Inc. (GSR) announced that Isabel Guzman, who led the U.S. Small Business Administration (SBA) and is now Founder of Avenida Advisors, will serve as Chair of the Global Risk Advisory Council (the Council).

PR News Top 100 is the Latest Major Recognition

PR News selected GSR as among the Agency Elite Top 100 PR Firms for 2024.

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