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Global Situation Room

The Guardian - Musk and AI among biggest threats to brand reputation, global survey shows

Global Situation Room1 min readvia The Guardian

The Guardian - April 19, 2025

By Ramon Antonio Vargas

In appraisal, international public affairs leaders warned companies about aligning with ‘polarizing’ Trump ally

Associating with the Donald Trump administration’s multibillionaire adviser Elon Musk and misusing artificial intelligence are among the most surefire ways for companies to damage their brands, a new survey of more than 100 international public affairs leaders found.

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