Our Principal Practices

TODAY'S TUMULTUOUS TIMES

What keeps you up at night? Today, companies confront a range of dangerous threats - from cyber attacks to disinformation to our increasingly polarized political environment. These risks are getting more common and complex. The old model of crisis management, hiding under the desk and waiting for the storm to pass, no longer works. You need to have the ability to be agile amidst the storm and find a way forward. We are called upon for the most difficult, delicate, and dynamic crises on the planet - each time, successfully navigating our clients out of the storm.

Crisis

Our unique approach to crisis management starts by putting in place strategic reservoirs of goodwill, helping you do more than survive, but thrive. This is part of our cutting-edge counter-crisis communications strategies that:

• We identify and track your vulnerabilities through crisis audits & simulations

• Build processes for risk identification and indication

• Create counter-crisis infrastructure

• Develop countermeasures that can be deployed to change the course of crisis.

• Lead counter-crisis seminars

Thought Leadership

Influence, these days can’t be bought, it has to be earned. It requires taking a stand and elevating your values and vision beyond the company. We help you to understand the terrain and to identify the most advantageous ways to engage. We focus on impact over impressions.

• We build campaigns around public positions

• Put together presidential quality events

• Create and execute issue advocacy campaigns

• Strategic counsel on best practices for owned media including websites, brochures, and social media

• Generate influential allies, advocates, and amplifiers

• Produce videos, podcasts, and other creative content

Global

Our unique ability to prominently position clients in foreign markets has generated them hundreds of millions in new revenue.

• We have unrivaled access to decision-makers around the world

• Create global branding, marketing and campaigns

• Organize foreign trade delegations/events

• Produce in-depth market research

• Localize and translate company messaging

• GSR CASE STUDY: SUSTAINED EXCEPTIONAL NEWS COVERAGE

  PROBLEM:

  Our client, a Fortune 100 company and their public relations agency had been unable to generate interest in their social impact work.

  SITUATION ROOM SOLUTION:

  We spent extensive time with key reporters, explaining the importance of their work. It has generated extended, exceptional media coverage, including on the PBS Newshour, a lead story in the Washington Post, and interview on NPR's Marketplace, along with briefings with the top reporters and editors at news organizations like Politico and Business Insider. Our efforts have secured dozens of op-eds for the company's executives in major new outlets. We have also provided high-level political counsel to help them navigate political risks and defusing potentially problematic stories

• GSR CASE STUDY: SUSTAINED EXCEPTIONAL NEWS COVERAGE

  PROBLEM:

  Our client, a Fortune 100 company and their public relations agency had been unable to generate interest in their social impact work.

  SITUATION ROOM SOLUTION:

  We spent extensive time with key reporters, explaining the importance of their work. It has generated extended, exceptional media coverage, including on the PBS Newshour, a lead story in the Washington Post, and interview on NPR's Marketplace, along with briefings with the top reporters and editors at news organizations like Politico and Business Insider. Our efforts have secured dozens of op-eds for the company's executives in major new outlets. We have also provided high-level political counsel to help them navigate political risks and defusing potentially problematic stories

We create world-class content

With access to some of the most important and influential people on the planet, SRS has a high-powered network of leading journalists, academics, government officials, and celebrities. We book guests that attract listeners. Led by the former head of radio politics programs at Bloomberg, our team shapes these conversations into network-quality shows.