
Protect
Crisis & counter-crisis
Crisis & counter-crisis
When disinformation, litigation or a bad headline hits, we run the response from the Situation Room, aligning legal, communications and leadership behind one narrative, fast enough to change the outcome.
Case files
GSK
Crisis
Ahead of the Shingrix vaccine launch, GSR ran a series of in-depth crisis simulations, producing a plan that mapped every scenario and each executive’s role. When risks surfaced, GSK was ready to maneuver around them.
U.S. wireless carrier
Crisis
Recovering from a major cyberattack, one of the largest carriers in the country turned to GSR for a counter-crisis strategy to rebuild consumer confidence. Executives called it the most proactive recovery plan they had seen, and used it to bring the brand back.








































































